Lostfish

Disrupting the way people sell, rent, and buy property

Lostfish is the only platform that uses AI to perfectly match property seekers and owners who want a stress-free experience, in a complicated and confusing housing market.

Lostfish reached out to Designit with the challenge to translate their initial idea into a tangible product proposition. The mission was to help Lostfish deliver an innovative match-making platform for property buyers & sellers.

Visual directions

Approach

First, we looked at significant, emerging and counter-trends, using rigorous research to map their relationships.

Based on this and Lostfish’s insights, we generated five visual directions linked to identified opportunities.

We built a strong brand strategy and created some go-to-market messaging to help them stand out in the industry.

With the goal of strengthening our design choices, we conducted in parallel a brief desk research of market trends and a sample of seven semi-structured interviews, distilling them into a set of valuable insights categorised in main themes such as market maturity, perception of AI, and major pain points when searching for a house.

Based on these, we were able to identify the main four key moments in Lostfish user journey to focus on with quick prototyping, and finally brought them to life by applying the visual explorations and animations.

Where home finds you

We built a brand language and narrative around core values such as trust, transparency, simplicity, and empowerment. These are essential ingredients for the change Lostfish will provide.

We defined their purpose — we’re here to help people find the property they love — and made their vision clearer — a frustration-free world in which everyone can effortlessly find their next home.

Where home finds you summarise the brand mission of carefully curating properties whilst sharing it confidently.

Designing the Lostfish brand experience

We created a premium brand identity, developed key journey moments, and helped them articulate how to speak about Lostfish whilst better connecting with their audience.

The logo represents the match between property seekers and owners, with Lostfish connecting them seamlessly.

Using illustrations of day-to-day scenes, moments of enjoyment, and calmness at home, we celebrate the brand values, bring sophistication to the experience, and set a clear differentiator in the real estate market.

The headline typography, At Gambit, feels sharp and confident whilst remaining graceful and delicate thanks to its high contrast structure and suave angular wedge serifs. This is supported by Roobert, a mono-linear geometrical sans-serif font, with subtle details that create a visual link with At Gambit.

Meaningful impact

One of the most significant decisions in life is purchasing a property. Despite today’s technological advancements, these decisions are still supported by antiquated, time-consuming, and analogue methods, with limited information at hand.

The impact that such decisions have on people’s financial lives calls for a new service that guides and gives reassurance to customers. Lostfish brings to life a radical new way to solve this problem.

“You surpassed the vision of what I had in mind. I just want to say what a genuine pleasure it has been working with you guys, it’s been a privilege.”

James Simpson, LostFish
CEO

PRODUCT LEAD

Elphège Barthe

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BRAND LEAD

Sandra García Martínez

STRATEGY LEAD

Kalpesh Rathod

RESEARCHER

Siqi Chen

MOTION DESIGNER

Ryan Morrison

DESIGNER

Eve Park