Ocado

Group website

Ocado is an online grocery operating system and a successful UK retailer. They partnership with world-leading supermarkets to help power their online grocery business.

Together with Ocado, we revamped all their digital platform including a brand new art direction and photographic assets, aiming to elevate the brand presence closer to the ambitious claim of the brand, Changing the way the world shops.

Moodboard

Workshops

Research and initial concepts

The challenge was to merge 4 websites into one, making sure we develop a strong, impactful and consistent visual language.

Ocado’s ambitious vision positions them as one the most innovative tech and engineering companies in the world.

What are we aiming to achieve?

Purpose (Relative to users) — Allowing users to navigate, as well as explore the core navigation with link off to more in-depth content in the rest of the site.

Concept — A slick, unconventional and immersive experience – with an underlying reference to The Grid.

Ocado’s platform

Shaping the concept