This year, designers rethink the way we see objects around us through physical and digital experiences. When Objects Dream envisions new perspectives of everyday objects by using connected technologies and VR. The Nature in Motion by Nike explores how collaborations can push new boundaries and ideas forward. Besides, What’s the matter? investigates a material future in which the lines between physical and digital are blurring, and opens a discussion on how can objects suggest the aesthetic of a phygital future? The 2016 edition redefines the digital world’s new boundaries and stimulates a new dialogue on how brands can merge VR, motion and daily life through engaging and bold experiences.
