Transforming today to shape a better tomorrow
Helping brands to (re)build responsible and ethical experiences for people & the planet.
Summary of a journey
2010 — Embarked on a 10-day cycling adventure from Champagne to Tuscany. First regenerative journey milestone.
2011 — Began studying visual communication and design, culminating with Agora, a diploma project addressing the daily food dilemma. Agora revolutionised food consumption, promoting conscious choices and accessibility to healthy, local, and seasonal options, fostering mindfulness and responsibility.
2014 — Relocated to London.
2019 — Embraced transformative lifestyle changes to reduce personal carbon footprint. Gave up flying, became vegetarian, transferred bank, and more.
2021 — Led multi-year digital transformation of the NatWest Mobile banking app and the launch of impactful in-app Carbon Footprint features.
2023 — Expanded journey by joining the Regenerative Leadership course and featuring on The Climate Pivot Podcast.
2024 — Developed the Do No Harm framework for design, promoting awareness of potential negative impacts on people, the environment, and society. Featured on Netil Radio to unpack Slow Travel.
NOW — Leading projects for Apple, Aviva and Lloyds.
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