In June, I spent a week in the South of France to attend the best international Festival of Creativity. For five days, a bunch of experts gives you insights about their experiences. Learning, discovering and analysing the most incredible creative campaigns from around the globe as well as meeting creatives and discussing deeply through a variety of themes such as Truth, Diversity and Brand Purpose, helped me to refocus my practice and ambition as a designer.
Once back in London, the director of Client Brand and myself met the board to share our learnings to transform and improve the business. We came up with practical and more conceptual ideas questioning how can we push forward the purpose of the company as well as helping clients to better articulate theirs, how can we create an impactful brand collateral through the photography, typography and content, how can we improve the office environment to challenge new ways of working, and so on.
Then, we did a Show and Tell presentation highlighting the main insights from Cannes Lions 2018 for all employees. We put together a list of the best case studies and takeaways so it gives everybody a clear understanding of the current challenges and future opportunities in the creative industry.
The photographs and videos were taken during Cannes Lions.