Prudential

Group website

Prudential is an international insurance and financial services group providing long-term savings and protection products to their customers.

After they announced their demerger, seeing it as a new opportunity, we embarked through a brand journey modernising Prudential’s visual language, while retaining its most distinctive traits and prestigious brand heritage.

Moodboard

Concept presentation

We grew the brand and digital language through a series of workshops, to really understand the core brand values. Questioning on how we can elevate those values to really place Prudential as the leaders and the innovators of insure-tech.

The result is a concept shifting their digital brand into a confident and future-facing insure-tech business.